The Event

Market Night is a one night student marketplace that features original products for sale created by the students of Mr. Culp’s Entrepreneurship/Marketing Class. Each student will have a booth representing their business with their products for sale. All profits earned from sold merchandise will go into a scholarship fund for each student. Find more information on the students businesses and products by clicking the links at the top of the Market Night website.

Background

In the summer of 2016 Mr. Culp decided to take a more project based approach to his Entrepreneurship and Marketing classes. He wasn't satisfied with the previous attempts at having student create mock businesses and felt it would be best if they created an actual business with a real product. This concept ended up being a success for the 2016-17 school year. A total of eleven students created their products and earned total sales of over $1000 at the first Market Night.

Process

The whole process of creating the business and product takes places over the entire school year in both the Entrepreneurship and Marketing classes. The business idea and prototype are developed during the first semester in the Entrepreneurship class. Then the marketing and advertising plan is created during the second semester in the Marketing class. Finally, a detailed business plan is created from a combination of both classes and the products are made by the students and sold at Market Night near the end of the second semester.

Website

The Market Night website is hand coded using HTML, CSS and Bootstrap by the students in Mr. Culp's web design class. A new business website template is created in the Fall every year and then used in the Spring to create the actual business websites. Each web design student is assigned at least one business to create a website. The project requires a large amount of communication and coordination between the Web Design student and Entrepreneurship student.The Market Night website is a great example of project based learning that allows students to have a practical application for skills gained.

• Corky Creations - Recylced Cork Coasters
• Ecodrift - Driftwood Decorative Trees
• Frontier Flavor - Homemade Jerky
• Klipp - Custom T-Shirts
• LEM - McKenzie Related LEGO Designs
• Originalis - Original Paintings
• Precious Pebbles - Wire Wrapped Jewelry
• Rainy Day Crochet - Crocheted Heabands
• Rebuilt and Remembered - Reclaimed Wood Picture Frames
• Upstream Stickers - McKenzie Related Stickers

All profits earned at Market Night are placed in a scholarship for each individual student. Students receive their scholarship upon graduating from McKenzie River Community School.

Total scholarship amounts from the past years:

• 2017 = $925
• 2018 = $1190
• 2019 = $1200
• 2022 = $1233